Tag Archives: Branding

How Jay-Z Turned The First Legitimate Revolution Of Our Generation Into A Very Profitable T-Shirt

When news first broke last week that Rocawear was releasing their “Occupy All Streets” line of t-shirts I was skeptical to say the least. As most of us know, Rocawear was at one time Jay-Z’s insanely popular clothing line- so popular that for a few years Jay found more success with fashion than he did with music. It was impossible to go anywhere without seeing the company’s trademark flame emblazoned across the front of t-shirts, sweaters and bomber jackets worn by everybody from toddlers to grandmothers. But times change and as Hip Hop’s collective taste shifted, Rocawear was no longer perceived as being a leader in fashion and was quietly sent away to die in the dark corners of TJ Maxx discount clothing stores. Jay, being the smart businessman that he is, saw Rocawear’s run coming to an end and sold the company, keeping a sizable share for himself and staying on as the face of the failing label, which was more than likely the only way he could offload the clothing line since any prospective buyers would need his image in order to drive sales.

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Re-Branding America: Jersey Shore no more, LDN gets it in-nit

Bringing Ad a Day back like a phoenix from the ashes… much like the fleur-de-lis did this year; naturally, in an effort to polish the once lost treasure, New Orleans made it clear – with advertisements like the one below – they have a keen focus on waste management… read: after Mark “Brownie Hell-on-Earth of a Job” Brown got done with us we know what trash looks like – so take that rif-raff back to Jersey where you found it

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