According to a Press Release, Hellz Bellz’s Spring 2010 collection, Obsessed With You, “reflects an obscure view of modern fashion and the obsession that it becomes.” This minimal color story reflects the theme of obsession with the main focus on the unique and simplistic details of each silhouette.

Key pieces include a cowl neck tunic given a hint of seductiveness through the use of a subtle zipper detail at the back of the dress and an exciting new take on the traditional blazer is Coat Tailz, which features a circle cut and a unique draped back. With this new and daring collection, Hellz continues to cross boundaries with well thought-out design and carefully crafted details as well as demonstrating that fashion may be work to some and it may be a hobby for others, but for popular culture it will forever be an obsession. Take a look at the entire look book below.

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