Show me Pyramids on the French Riveria and I’ll show you Black Excellence transcending. McQueen. Pastiche. Doug Aitken. Lavish Settings. Theatrics. Celebrities. because everybody loves G.O.O.D. Music. #CanIGetAnEncore

Kanye West recently debuted “Cruel Summer,” his much talked about art instillation/short film project featuring Kid Cudi and Lebanese actress Razane Jammal, to a crowd of about 200.

The premiere was staged at a pop-up pyramid in a parking lot by the water. Viewers were surrounded by the screens, on which the story of a thief (Cudi) who falls in love with a blind Arab woman (Jammal) unfolded. The woman’s father says that Cudi’s character can only marry her if she cures her blindness. (Tall orders!) The film featured all new music, as GQ‘s Logan Hill confirmed: “To answer Q’s yes the @kanyewest Cruel Summer music was all-new (Cudi confirms) and was the best part–big complex production, huge beats.”

Epic stories aside, the draw is in the technical achievements. Drawing inspiration from the information overload, the seven-screen show is a fitting metaphor for the seven deadly social networking sins: Facebook, Twitter, YouTube, Tumblr, Instagram, Pinterest, and Google+ if you’re nerdy.

You’re always looking at a Blackberry when you’re at a ballgame or the theater,” West said by way of an explanation for the seven screens. “It’s because of the amount of information we have at once.

 

 

And for those that thought DONDA was a publicity stunt–or a cry for help. #CheckTheCredits #SuicidesOnTheTourBus

 

#YeezyTaughtMe When you crash the Cannes, don’t forget the tribal inspired seat rattling beats…

 

 #andthus

 

 

  Watch This Space: Because, “most rappers taste level, ain’t at my waist level.” – Kanye West. #realtalkmondays